Where do the original prices on the products come from?
Next to a product listing, you'll see its price and how much you are saving from the original price. 
The original price displayed on a product listing is the price of that device when sold new by Apple. If a device is no longer being sold new, the comparison price is the retail price Apple charged when the product first launched.
How the savings percentage is calculated
The savings percentage shown on each listing is the difference between the original Apple retail price and the current refurbished price, expressed as a percentage. For example, if a MacBook originally sold for $1,299 and a refurbisher lists it at $899, you would see a savings of roughly 31%.
This figure is only an indication. The retail price of a new device often drops after newer generations are released, so the actual savings compared to today's street price may differ slightly.
Why original prices matter
Showing the original price gives you a quick way to gauge the value of a refurbished deal. It helps you:
- Compare across sellers -- different refurbishers may price the same model differently, and seeing the baseline helps you spot the best deal.
- Understand depreciation -- older models naturally have higher savings percentages, which can guide you toward the best value for your budget.
- Make informed decisions -- knowing what a device cost new puts the refurbished price in context.
To learn more about how much you can save, read our article on whether refurbished Apple products are cheaper than new.
